|Corporate America has aligned itself with BRA|
Let's face it, the United States government, military, and academia is vested in BRA as well, so it only makes good business sense for corporations to fully comply with the ruling agenda. We already know the federal government has an agency set up for advancing minority-owned business interests (Minority Business Development Agency) through the allocation of funds and mentoring, now Comcast is doing the same thing (Budweiser beat them to punch though) with minority entrepreneurs:
Comcast Interactive and DreamIt Ventures have partnered to create a program to provide opportunities for budding self-starters. Billed the “Minority Entrepreneur Accelerator Program,” the goal is to give training, mentoring, and other funding to five minority-led startup businesses.
The program is now taking applications, and those that are accepted will be given their own office space as well as the chance to learn from accomplished leaders in marketing, brand building, business development, and customer acquisitions.
Consultant and Manger of Growth Strategy Advisors William Chowder, thinks this is a great program.
“Working with DreamIt Ventures provides a structured and proven avenue for minority businesses to achieve major milestones in a unique environment,” said Chowder. “More programs like this have to emerge on a larger scale and in greater quantities. Everyone knows an entrepreneur. What we need though are entrepreneurs with ideas that transcend traditionally limiting boundaries of race, gender, and geography. It’s time to really take our businesses to another level.”
After three months, the five startups and their founders will be given the chance to pitch ideas to venture capital investors in the hopes of securing a viable business plan.
In order to be eligible to participate in the MEAP, your company must be at least 50% owned by members of your founding entrepreneur team who are African American, Asian American, Latino American or Native American.
Knowing that increasing diversity is in the national interest, Comcast is a company that faced fierce questioning in a congressional hearing and promptly capitulated to the ruling zeitgeist of BRA:
Only time will tell if Comcast Corporation's tapping Burrell Communications LLC. (No. 4 on the BE 100 advertising agencies list with billings of $180 million last year) as its African-American advertising agency of record is a step in the right direction for diversity or just a good PR move, industry insiders say.In the coming week, we'll be working on some big articles about college, graduation rates, the racial breakdown in jobs for new grads, how qualified Black applicants get preferential treatment at big-time schools, and the horrible debts many graduates that no major corporation would consider hiring due to their lack of melanin content accrue in pursuit of a degree that lands them a job at Applebee's.
The selection comes on the heels of Comcast’s purchasing NBC Universal in late January and a series of congressional hearings last year that questioned both companies’ diversity statistics within ownership, management, programming and advertising activities. The uproar resulted in Comcast pledging a few diversity commitments, such as adding at least eight independently-owned and -operated cable networks for minorities--four of which African-Americans will have a majority or substantial ownership interest--and creating a $20 million capital fund to assist minority entrepreneurs along with enhancing minority participation in news and public affairs programming, according to the NAACP.
In 2009, Comcast and NBCU collectively spent more than $1.5 billion in overall advertising but only $6.3 million, or less than .5%, was spent on black media, according to Target Market News. Comcast wouldn’t disclose Burrell’s budget amount.
"I think that the jury is still out," says Carol Watson, an executive at Tangerine-Watson, Inc., a Multicultural advertising and marketing consultancy firm. "In their defense, it may be too premature to determine it or it may be a political move. It’s too early to tell."
A concern among diversity advocates and media watchers is that Fortune 500 corporations have been guilty of hiring a minority-owned agency and not assign them any meaningful budgets inhibiting their ability to make money and execute projects.
“That’s been done many, many times. That’s an old trick,” she says of large corporations.
That 80 percent of recent grads go home and live with their parents, while major corporations (profiled at diversityinc.com) fight over the few qualified Black applicants for jobs that place them quickly in a minority-management track offers a clear indication that Corporate America is fully vested in BRA.
You can bet Dove is about to learn what falling on your sword means, having dared offending the prevailing sensibilities of marketing in BRA.
I'm sure we could come up with hundreds of examples of major corporations bending over backwards to further BRA's goals and we ask you to supply them in the comments section. If you work at a major corporation, tell us your story (don't give away the corporation, but we're sure you can share a crazy story or two of BRA's rule seeping into your corporate governing and human resources strategy).
Here's the problem, that at some point will be addressed. Every citizen (taxpayer) is a stockholder in Black-Run America. Isn't every entity in this nation, by pursuing a goal of augmenting BRA's powers, busy building a funeral pyre instead of improving the nation? What is the Return Of Investment (ROI) of pursuing BRA?
Detroit? Birmingham? Memphis? Prince George's County?
America - like McDonald's - is 365Black.The white stockholders in BRA might not be upset with this (knowing that societal acceptance and vocational progression means being quiet and loving - like Big Brother - BRA). but there are 50 million Hispanics that might have a thing or two to say about it...